![Why GetYourGuide Is Giving Its ‘Originals’ Tours Offering a Pause](https://skift.com/wp-content/uploads/2022/11/GetYourGuide-Originals-Bike-Tour-Amsterdam-150x150.jpg)
Skift Take: The power of performance data to improve the customer experience remains a driving force for GetYourGuide. In a case of iron sharpening iron, the pioneering insights from its Originals brand will level the playing field across its entire marketplace as the private label format is put on hold.
— Selene Brophy
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* This article was originally published here
* This article was originally published here
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